Designing Through Adversity by Aaron Irizarry
the action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another of either the past or present without having the feelings, thoughts, and experience fully communicated in an objectively explicit manner.
The user is NOT a lower life form.– Ken Becker
Create Brand Superfans
Forget customer satisfaction. It’s a lagging indicator, not a leading one, and you can’t build a forward-thinking strategy based on historical data. Instead, companies need to take satisfaction to the next level and create advocates of their customers. Advocacy strongly differs from satisfaction, or even loyalty. It is a business strategy built upon trust, an enduring competitive...
A Great User Experience Is Rooted in Your Attention to Detail– Apple iOS Human Interface Guidelines
When Every Customer Is a New Customer (HBR)
Three factors drive high customer turnover: Infrequency of use by any one person Durability How narrow the age range of the intended audience is Read more